No Green in Los Angeles - Yanko Design

Non for long, anyway; not at this rate. According to the pattern group in charge of this project, 60% of urban water consumption goes toward landscaping. Quite simply, this is because of what's chosen "traditional lawns," aka, lush green grass that doesn't naturally grow well in untended-by-humans California. The alternative is "California native gardens," those which are easy to tend to, cheaper than the alternatives, and don't suck up the H20 supplies at anywhere near the current charge per unit. Hither'south the campaign to save LA.

See below for images of this campaign. It delivers quick, easy info on what's going on, what the alternatives are, and how to brand the goodness happen. Equally information technology turns out, saving Los Angeles from itself is really quite colorful!

Build Awareness: Brainwash the public on the LA water supply.

Present Alternatives: What people can use instead of "traditional lawns" in their 1000, aka switch to a drought-resistant California lawn.

Provide Resource: Tell em how to do it.

The CalArts Design Team working on this projection is equally follows:
Eileen Hsu, PMFA Graphic Blueprint
Pouya Jahanshahi, PMFA Graphic Design
Manuel Garcia, BFA 4 Graphic Design
Masato Nakada, MFA one Graphic Blueprint
Michelle Park, BFA 4 Graphic Pattern
Maece Seirafi, MFA 1 Graphic Blueprint

Designer: CalArts Design Squad (run across post for listing)